Can the Heritage Tournament Land a New Sponsor?

Read more about: golf, hilton head

by GolfIsland:: Sun 8 Nov 2009:: 8:35 am

A Clemson professor recently said that he has little doubt Hilton Head will eventually find a new title sponsor for its PGA Tour event.

According to The Island Packet, Sauer says he feels confident because of the influential force that television has become in sports, the increases in consumers’ leisure time and the increases in incomes. These three factors make sponsorships like the Heritage very valuable to companies, he says.

So who will be a potential sponsor? Sauer doubts a South Carolina company will be willing or able to shell out the estimated $7.5 million to $8 million for the Heritage sponsorship, but says the company that does take over will not have to be a household name, but could be.

Steve Wilmot, the Heritage’s tournament director, said he “has been overwhelmed by phone calls and e-mails. Many of those messages were from people interested in discussing a potential sponsorship or passing along information to corporate contacts.”

So, who do you think would be a good sponsorship fit? Any leads we should pass on to Wilmot ;-) ?


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