The Changing Face of Golf?

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by GolfIsland:: Thu 4 Jun 2009:: 9:17 am

Golf has been long viewed as a sport that is played mostly by the older generation, but Waggleroom.com is reporting that is not necessarily the case.

Blogger Ryan Ballengee says that according to the National Golf Foundation, at the end of 2008, nearly half (45%) of 26.2 million golfers in the United States, were younger than 40, while one-third were more than 50 years olf.

We all know Tiger Woods helped tremendously in getting younger generations interested in golf, and recently the two tournament wins by amateurs this season on the European Tour, and several top players under the age of 20, have invigorated the sport as well.

Despite the push to expand golf to all ages, the Sports Business Journal 40 Under 40 list only contained one golfer, the USGA’s Chief Business Officer Pete Bevacqua, says Ballengee.

“For the future health of the game, there have to be more young voices that are prominently guiding the game,” says Ballengee. “The way that the game is sold and marketed to the public has to appeal to an audience that skews younger.”

How do you feel about Ballengee’s comments? How would you suggest golf appeal to younger audiences?


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